What does “Mirage 7” mean?

Mirage 7 was inspired by the idea of what you see when you’re truly thirsty in the desert, a mirage. That moment in a film where the protagonist looks up and sees something that promises relief in their more parched state.

Mirage 7 represents refreshment in its purest form. Built for hot days, long nights, and everything in between.

The “7” reflects enjoyment any day of the week, a drink designed to be enjoyed anytime, anywhere.

What alcohol is Mirage 7 made with?

Mirage 7 is crafted using triple distilled premium cane spirit sourced from Queensland. It was selected for its clean, refined profile, delivering a smooth and balanced finish.

What does “Less By Design” mean?

Mirage 7 is intentionally crafted with:

• Zero sugar

• Zero carbs

• Gluten free

• Vegan friendly

• Premium cane spirit

Every element is deliberate. Nothing unnecessary.
Less sugar. Less additives. Less compromise.

What is the ABV?

Mirage 7 sits consistently at 4.5% ABV across all flavours.

Light enough for long sessions. Strong enough to feel.

Where can I buy Mirage 7?

Available at select venues across South Australia.

For the latest stockists, follow @mirage7club or check our 'Stocked Venues' page.

Do you sell direct online?

Yes. Cartons available for direct purchase online. Delivery across Australia.

What flavours are available?

Currently our flagship flavour, Cucumber + Lime however more releases very coming soon.

How many calories per can?

90 calories per 355ml can.

Do you collaborate with venues or brands?

Yes. Mirage 7 collaborates with premium venues, fashion labels and creative collectives.

For collaboration enquiries: hello@mirage7.com.au

What is M7 BNKR?

M7 BNKR is Mirage 7’s electronic music event series, hosted annually.

Who founded Mirage 7?

Mirage 7 was founded in South Australia as a passion project, the mission was to create a seltzer that goes beyond the ordinary, offering both enjoyment and a truly refreshing finish.

What makes Mirage 7 different?

Not sweet. Not artificial. Not excessive.

Mirage 7 is minimalist by design, clean ingredients, restrained flavour and intentional branding.

Why don’t you mass distribute?

We grow deliberately.

Mirage 7 expands in alignment with the community behind it.